WestView Capital Partners Leads Recapitalization of Body Central

October 30, 2006

Boston, MA

WestView Capital Partners today announced that it has partnered with Company management and AIG Global Investment Group, affiliates of which are WestView limited partners, to lead a recapitalization of Body Shop of America and its affiliate Catalogue Ventures. Body Central, the newly recapitalized entity, is a multi-channel retailer of women’s apparel and accessories offering new fashion trends and basic favorites at value prices through over 170 Body Shop and Body Central stores, a mail-order catalog and its website, www.bodyc.com. In conjunction with the recapitalization, WestView and existing Body Central management have appointed George Kolber, formerly COO and Vice Chairman of American Eagle Outfitters, as the Company’s Chairman and Chief Executive Officer.

“George Kolber’s proven retail expertise of over 30 years coupled with WestView’s retail investment experience and management partnership philosophy are an excellent complement to our existing management team and will ensure the continued growth of our store, catalog and ecommerce operations,” said Jerrold Rosenbaum, founder and Vice Chairman of the Company. “Our entire management team looks forward to working with George and WestView as we build upon our achievements of the last several decades.”

“I’m very excited to work with this management team which has been so vital to the success of the Company to date,” said George Kolber. “Body Central’s market is underserved and its opportunity for growth reminds me of American Eagle Outfitters when I joined them in the mid-90s. Additionally, I look forward to the continuing merchandising leadership that Beth Angelo will provide to both our retail operations and as President of our Catalogue Ventures division.”

“Body Central has a proven economic model, a strong footprint and an established brand name,” said Carlo von Schroeter, a managing partner at WestView. “With the addition of George Kolber as a professional, seasoned Chief Executive and the deep pockets of our institutional investor base, the Company is poised to continue to realize its full potential.” Scott Gallin, Vice President of AIG Global Investment Group added, “We are particularly excited that Mr. Rosenbaum and his founding management team will continue to play an active role and hold a significant ownership position in Body Central.”

About Body Central:
Body Central is a multi-channel retailer of women’s apparel and accessories. The Company, co-founded by Jerrold and Ronnie Rosenbaum, has been based in Jacksonville, Florida, since its inception in 1973. The Company operates over 170 stores across 23 states under the Body Shop and Body Central names. Body Central also sells its products through its mail-order catalog and website. For additional information, visit www.bodyc.com.

About WestView Capital Partners:
WestView Capital Partners is a private equity firm focused exclusively on middle market companies. WestView sponsors recapitalization, growth, buyout and consolidation transactions. The firm finances North American companies in a wide range of industries including consumer products and retail, business services, IT services, healthcare services, as well as industrial and manufacturing. WestView makes investments ranging from $5 million to $25 million. WestView’s investment strategy centers on partnering with existing management teams in both majority and minority ownership transactions. WestView is located in Boston, Massachusetts, and more information on the firm is available at www.wvcapital.com.

About AIG Global Investment Group:
AIG Global Investment Group (AIGGIG) comprises a group of international companies which provide investment advice and market asset management products and services to clients around the world. AIGGIG is a worldwide leader in asset management, with extensive capabilities in equity, fixed income, hedge funds, private equity, and real estate. AIGGIG manages approximately US $540 billion in assets, and employs more than 1,800 professionals in 44 offices around the world as of June 30, 2006. Total assets under management include approximately US $450 billion of AIG affiliated assets. The member companies of AIGGIG are subsidiaries of American International Group, Inc. (NYSE:AIG).